February 2008 - Itama begins 2008 by revving its sales network expansion motors and roaring towards new markets and targets. A challenge that goes well beyond national borders and in which the company is investing heavily after its splendid results in terms of both sales and visibility during the last few seasons with a public that is increasingly aware of the luxury yachting market. Having consolidated distribution at a national level, through the exclusive distributor Moma Italia, it is natural for this brand, currently undergoing a complete relaunch, to seek to establish a position for itself on both European and worldwide markets through the wide-reaching distribution network that a leading yacht sector name like the Ferretti Group can offer. The Itama sales network, therefore, now includes positions in France, Corsica, the Principality of Monaco, Spain, Greece, Denmark, Holland, Belgium, Luxembourg, Bosnia, Serbia, Montenegro, Macedonia, Slovenia and Croatia, and these countries have recently been joined by Sweden, Norway, Finland and China.
The beginning of the 2007-2008 nautical year witnessed the Itama network expand through agreements with Porto Vecchio Marine for France, the Principality of Monaco and Corsica, and L & L Marine – Linden & Loven for Norway and Finland. And other new entries that are already dealers for the Group, include: Venid Yacht for Bulgaria and Rumania, as well as Spirit Multi Boats suppliers for Brazil, Ventura UK for Great Britain, Lengers for Benelux and Yachting Unlimited for Australia.

Up until now the launch of new models and the all-round promotion of a sophisticated corporate image has been at the heart of this dynamic sales network expansion. It is no coincidence that the American market is certainly one of the main business targets that Itama wishes to focus the superior quality and tradition of a product representing the best of Made in Italy in the yachting sector on. But the company has no intention of stopping there. The brand’s Italian panache and the distinctive features of these yachts manufacturers also make them ideal for a stylish launch in contexts such as South-East Asia, the Middle East and Australia. It is again no coincidence that the FiftyFive was on stage at the Dubai Powerboat show in March. Another strategic move is to take the famous white and blue yachts into the heart of the Turkish, Russian and Portugese markets.

An analysis of the company’s current position reveals a solid, carefully organised structure that is growing steadily and includes: 10 distributors (Moma Italia, Nautica Vermell, Porto Vecchio Marine, Yachting Pivatus, Venid Yacht, Ekka Yachts, Ventura UK, L& L Marine, Speedo Marine, Lengers Yachts), 11 dealers and 4 local agents, making a total of 34 branches covering no less than 22 countries worldwide.
Itama’s aim is to export not only splendid yachts, but also a real “open” sensibility, an entire lifestyle that combines elegance and sea spirit, refined luxury and a sporting tradition. To do this, in its corporate advertising Itama is already communicating not just the idea of an individual motoryacht, but an entire philosophy and a unique, intense approach to the sea. “The more you feel, the more you live” is a message full of promise for all the new seas that these boats will be sailing into in the forthcoming months.