Atlantis will remember the 2007 Genoa International Power boat show as a record-breaker. The best in its history in terms of sales, unanimous approval of the spectacular new stand, a record number of visitors and the offi cial announcement of an important marketing agreement: Atlantis yachts manufacturer will be distributed in China by Jebsen & Co Ltd, the importer of the Porsche brand in Hong Kong and China.

From Genoa to Hong Kong. It sounds like the itinerary of a car rally for veteran cars. Appeal would be guaranteed, comfort less so. But if you do not want to forgo comfort, elegance and prestige, what better way to follow this route than on board an Atlantis yacht?

During the Genoa International Boat Show, Atlantis offi cially announced the agreement signed with Jebsen & Co Ltd to distribute its boats suppliers in China. This is an excellent result for the marketing strategy of the Boatyard, part of the Azimut-Benetti Group, which thus enters a constantly growing market, and does so in great style. Jebsen & Co Ltd, which is located in Hong Kong, is the official importer of Porsche cars for China.

The Atlantis sales network thus continues to expand. To date, there are forty dealers selling Atlantis boats, and helping to make this Italian brand renowned all over the world. Before China, Atlantis has recently signed agreements with new dealers in the Ukraine, the Czech Republic, Egypt, Tunisia, Bulgaria and Romania.